The craziest Pop Mart collaborations
By Léna, co-founder & Art Director at swap-iit
⏱️ Reading time: ≈ 4 mins
Pop Mart, and Labubu in particular, have become so huge that everyone wants their own collaboration. 😎 Anime, soft drinks, luxury goods, sport, museums… Here’s a quick round-up of the craziest Pop Mart collaborations – the ones that are driving up the hype (and the prices).
Contents
- Labubu × One Piece
- Labubu × Sanrio (Hello Kitty & co.)
- Labubu × Coca-Cola
- Labubu × fashion (Vans, Sacai, Uniqlo, Moynat…)
- Labubu × 2026 FIFA World Cup
- And the exhibition at the Louvre
- Why these collaborations are driving collectors wild
- FAQ: Pop Mart collaborations
Labubu × One Piece
In early 2025, Labubu and the gang completely transformed into pirates for a collaboration with One Piece, featuring around thirteen figurines inspired by the manga. Labubu as Sanji, Chopper or Robin – nobody saw that coming… and, to be honest, we all went wild for it. 🏴☠️
Labubu × Sanrio (Hello Kitty & co.)
One of the sweetest collaborations: Labubu joins the Sanrio universe, alongside Hello Kitty, My Melody, Kuromi, Pochacco and Cinnamoroll. The collection includes, amongst other things, plush pendants in blind boxes (six designs plus a secret one) and a large Hello Kitty collector’s doll. Sanrio had previously collaborated with other Pop Mart IPs such as Skullpanda and Molly.
Labubu × Coca-Cola
In late 2024, Pop Mart and Coca-Cola launched a winter series of eleven Labubu figures in the soft drink brand’s colours, including a secret guest edition. This highly recognisable pop culture collaboration caused quite a stir.
Labubu × fashion (Vans, Sacai, Uniqlo, Moynat…)
This is perhaps where it gets a bit mad: the fashion world has taken Labubu by storm. On the menu, amongst other things: a large Vans soft toy, a capsule collection with the Chinese designer Pronounce, a limited-edition series of Sacai dolls (linked to the K-pop group Seventeen, sold at auction), Uniqlo clothing featuring designs by the artist Kasing Lung, and even a collaboration with the leather goods brand Moynat (part of the LVMH group) centred on bags and bag charms. Labubu has gone from being a toy to a fashion accessory.
Labubu × 2026 FIFA World Cup
This year’s highlight: the The Monsters × FIFA collection, to mark the 2026 World Cup. Labubu in football kit, pop-ups and installations… We’ll tell you more about it in our article on this summer’s blind box releases.
And the exhibition at the Louvre
Yes, you read that right: Labubu has even made an appearance at the Louvre in Paris, with a ‘Labubu’s Artistic Quest’ series on sale at the museum’s Pop Mart shop. When a designer toy finds its way into the world’s greatest museum, you realise just how far it has come. 🇫🇷
Why these collaborations are driving collectors wild
There are two reasons for this. Firstly, rarity: these series are limited editions, so they’re highly sought-after, and their value can quickly rise on the secondary market. Secondly, the meaning: a collaboration is the coming together of two worlds we love – an object that tells a story. There is a slight downside, however: the more hyped a collaboration is, the more it gets copied. Before buying a collaboration item on the secondary market, it’s worth taking a quick look at our Labubu ‘genuine or fake’ guide.
And if you end up with a duplicate from a collaboration (or are desperately searching for a particular piece), swap-iit will be there to help you swap it. We’re launching in September 2026: the waitlist is open, and the first 500 people to sign up will receive a Founder’s badge for life. 💛
FAQ: Pop Mart collaborations
Which brands have collaborated with Labubu?
These include: One Piece, Sanrio (Hello Kitty & co.), Coca-Cola, Vans, Sacai, Uniqlo, Pronounce, Moynat, as well as FIFA for the 2026 World Cup. Pop Mart has also released exclusive series, such as the one at the Louvre in Paris.
Why are Pop Mart collaborations so expensive?
Because they are produced in limited editions and are in high demand. The combination of rarity and high demand drives up prices, particularly on the secondary market.
How can you make sure you don’t miss out on a Pop Mart collaboration?
Follow the official Pop Mart channels and accounts, turn on notifications, and get ready before the drop: the hottest collaborations sell out in a matter of minutes.