Sonny Angel x shu uemura: the Makeup Angel Series is here

By Léna Fernandez 12/10/2026 4-minute read

By Léna, co-founder & Art Director at swap-iit

⏱️ Reading time: ≈ 4 mins

Big news for the Sonny Angel team (hi there 💛): a new collaboration is on the way, and it’s right up our street. Sonny Angel is teaming up with shu uemura, the famous Japanese make-up brand, for an exclusive collection called the Makeup Angel Series. Figures + make-up + super cute? Yes, yes and yes. 💄✨

Sonny Angel x shu uemura: the beauty crossover
What is the Makeup Angel Series?
Release date and how not to miss it
Where to buy it (and watch out for fraudulent websites)
What about duplicates?
FAQ: Sonny Angel x shu uemura

Sonny Angel x shu uemura: the beauty crossover

If you’re not yet familiar with Sonny Angel, they’re those adorable little Japanese angels that you collect in blind boxes. And shu uemura is a renowned Japanese make-up brand. Put the two together, and you’ve got a collaboration that ticks all the boxes for our community: a large number of Sonny Angel fans also love the world of beauty, so naturally, this crossover is already causing quite a stir.

What is the Makeup Angel Series?

The Makeup Angel Series is an exclusive Sonny Angel collection themed around little angels’ make-up, given a beauty makeover. As always with Sonny Angel, it’s a blind box (sold individually): you don’t know which one you’ll get until you open it. The exact number of models and whether there is a secret figure have not yet been revealed; we’ll update this article as soon as we know more. 📌

Release date and how not to miss it

Make a note of the date: official launch on Thursday 22 October at 12.00 pm (midday), on the official Sonny Angel France website. And as these limited editions sell out very quickly (once they’re gone, they sometimes never come back), here’s what you need to do:

Sign up for the restock alert directly on the product page on the official website (you’ll receive an email as soon as it’s available).
Follow Sonny Angel France’s official social media channels for last-minute announcements.
Be ready at 12 noon sharp on the big day: account set up, payment confirmed. Stock is flying off the shelves.

Where to buy it (and watch out for fraudulent websites)

The safest option: the official Sonny Angel France website (or its authorised retailers). An important reminder, which the official website itself highlights: fraudulent websites claim to sell Sonny Angel figures, take your money and never deliver. So be wary of unknown shops and prices that seem too good to be true. For all reliable sources, check out our guide on where to buy blind boxes in France.

What about duplicates?

You know the drill: blind boxes mean duplicates. 🙃 You’re bound to come across the same little Makeup Angel several times before you get the one you want. That’s exactly where we come in: swap-iit lets you swap your duplicates from the Makeup Angel Series for the models you’re missing, completely safely.

And it’s perfect timing: swap-iit launches on 15 October 2026, just before this release. 😉 The waitlist is open – sign up for priority access as soon as it launches. 💛

FAQ: Sonny Angel x shu uemura

When is the Makeup Angel Series coming out?

The official launch is scheduled for Thursday 22 October at 12.00 (midday) on the official Sonny Angel France website.

Where can I buy the Sonny Angel x shu uemura collaboration?

On the official Sonny Angel France website and its authorised retailers. Be wary of unknown websites: fraudulent platforms take your money without ever delivering.

How much does the Makeup Angel Series cost?

The price had not yet been announced at the time of writing. Sonny Angel blind box figures usually cost around €12–15 each, but for this collaboration, this is yet to be confirmed on the official website.