1,052 members in one week: thank you from the bottom of our hearts
By Léna, co-founder & Art Director at swap-iit
⏱️ Reading time: ≈ 5 mins
I’ll be honest: we weren’t expecting this. 🥹 Last week, we launched our TikTok. Just one week on, 1,052 of you have already signed up to the swap-iit waitlist. One thousand and fifty-two. We’ve checked the figure several times. So, first and foremost: thank you. 💛
Contents
- It all started with a TikTok
- And 1,052 of you said yes
- Why does this mean so much to us?
- There are three of us, and we’re putting everything into this
- What’s in store for you on 15 October
- We’re working flat out
- Not registered yet?
- FAQ: the swap-iit waiting list
It all started with a TikTok
To be honest, we’ve been on social media for a while now: we were already posting there, but mainly content about Smiski, Hirono and the blind boxes we love. Last week, we did something we’d never dared to do before: we posted, for the very first time, a video that really explains what swap-iit is all about. Our simple idea – swapping duplicate blind box figures safely – was finally voiced out loud. And then… it really clicked with you all. 💛
And 1,052 of you said yes
We were hoping for a few sign-ups. We got 1,052 in a week. 🤯 Needless to say, we scrolled through the notifications with hearts in our eyes. Every sign-up represents someone who recognised that little collector’s dilemma – that duplicate we open with a sigh. And that’s priceless.
Why does this mean so much to us?
Because swap-iit wasn’t born out of a marketing plan. It was born out of a very real frustration, around a table, with duplicate Smiski figures lined up as proof (the full story is here if you missed it). Seeing so many people relate to this story is the greatest validation of all. We’re really building this for the collector community, and you’ve just confirmed that to us. 💛
There are three of us, and we’re putting everything into this
Let me quickly tell you how it all began: one evening, sitting round the family table, with my duplicate Smiski figures right in front of me. And ever since, there have been three of us driving swap-iit forward – me, Eliot (my partner) and my dad. Three people, each wearing a thousand hats, and a single obsession: making it work.
And I’m going to be completely honest with you: we’re putting EVERYTHING into this. 🙏 This isn’t just a little weekend project; it’s our big bet, the one we’re pouring our time, energy and heart into. We hope, from the very bottom of our hearts, that it will work, that swap-iit will truly become the tool we’ve all been missing. So every sign-up, for us, is a little “we believe in this with you” that gives us incredible strength. 💛
What’s in store for you on 15 October
Big news: we’ve got a date. swap-iit opens its doors on 15 October 2026. 🚀 When it opens, you’ll be able to start swapping, spot the figures you want and find out how it all works. In short, everything we dreamed of when we first came up with the idea for the platform.
Not registered yet?
There’s still time to join the adventure! By signing up to the waitlist now, you’ll get priority access and won’t miss out on any upcoming announcements. We can’t wait to grow with you. 💛
FAQ: the swap-iit waiting list
When is swap-iit coming out?
swap-iit opens on 15 October 2026. Those on the waiting list will be given priority access as soon as the site opens.
How do I join the waitlist?
All you need to do is sign up on our waitlist page. You’ll also receive a referral code to invite your collector friends.
Are Founder badges still available?
The 500 ‘Lifetime Founder’ badges reserved for the very first people to sign up have already been allocated (a huge well done and thank you to them 💛). But it’s still well worth signing up: the waitlist guarantees you priority access to the launch and all the latest news in advance.